Privacy Policy
At McDonald’s, we respect your concerns about privacy. This Privacy
Statement (“Statement”) describes the personal information practices of
McDonald’s with respect to information about our customers and others
who visit our restaurants, Web sites and mobile apps, including the
types of personal information we collect, how we may use this
information, and with whom we may share it.
1. Information We Collect
We may collect personal information about you when you visit one of our
restaurants, use McDonald’s Web sites (“Sites”), or use our web or
mobile device applications (“Mobile Apps”). We refer to our Sites and
Apps collectively as “Online Services”.
The types of personal information we collect may include:
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Transaction information, such as product purchased, price, method
of payment and payment details.
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Personal details such as name, postal address, email address, phone
number, date of birth and other contact information when you provide
that information to us, such as if you register with our Online
Services or enter a McDonald’s contest, competition, prize draw, or
sweepstakes.
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Account information, such as username, password, and other
identifiers or credentials used to access our Online Services or to
acquire McDonald’s products and services.
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Other personal information you choose to provide when you interact
with McDonald’s.
The circumstances in which you provide personal information may include
when you:
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purchase products at our restaurants;
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register to use our Online Services;
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request to receive marketing or other communications;
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use our Wi-Fi networks, kiosks or other in-store technologies;
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enter in one of our contests, competitions, prize draws, or
sweepstakes;
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submit information when providing feedback; or
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use interactive features of our Online Services.
All credit/debit cards details and personally identifiable information will
NOT be stored, sold, shared, rented or leased to any third parties.
Information Collected Through Automated Means
We may collect information from your computer system or mobile device
through automated technologies when you visit our restaurants or use our
Online Services or in-restaurant technologies. These automated
technologies may include cookies, local shared objects, and web beacons.
Additional information regarding the use of cookies and other automated
technologies is provided in this Statement below. The information we
collect may include your Internet Protocol (IP) address; computer/mobile
device operating system and browser type; type of mobile device; mobile
device settings; the unique device identifier (UDID) or mobile equipment
identifier (MEID) for your mobile device; device and component serial
numbers; advertising identifier (e.g., IDFAs and IFAs) or similar
identifier; the referring website or application; the linked sites,
third-party websites, applications or social media where you share
Online Services content; and activity related to your use of our Online
Services such as the pages you visit on our Sites or in our Mobile Apps.
The providers of third-party apps, tools, widgets and plug-ins on our
Online Services, such as Facebook "Like" buttons, also may use automated
means to collect information regarding your interactions with these
features. This information is subject to the privacy policies or notices
of these providers.
We may share your personal information with suppliers who help to
protect you and McDonald’s from fraud. One such supplier is Sift
Science, Inc. (‘Sift’) who uses the information as a controller for the
benefit of McDonald’s and others in accordance with its privacy notice
located at https://sift.com/service-privacy. To exercise your rights in
relation to Sift’s processing of your personal data, please contact Sift
directly as set out in Part VI (How to contact us) of Sift’s privacy
notice.
Location Information
McDonald’s Online Services and in-restaurant technologies may collect
precise information about the location of your mobile device or computer
using geolocation and location presence awareness technologies such as
GPS, Wi-Fi, Bluetooth, or cell tower proximity. For most mobile devices
and computer systems, you are able to withdraw your permission for
McDonald’s to acquire this information on your location through the
device or Web browser settings. If you have questions about how to
disable collection of precise location information, we recommend you
contact your mobile device service provider, the device manufacturer, or
your Web browser provider. Please note that certain Online Services and
in-restaurant technologies may not function properly without precise
location information. If you would like us to delete location
information we have collected that is identifiable to you, please
contact us at the email or postal address listed below. Please note that
we may be required by law to retain certain information.
Combined Information We may combine personal information that we
collect with information we receive from other sources, information
about your prior transactions with McDonald’s and information that is
automatically collected.
2. How We Use the Information We Collect
McDonald’s may use the personal information we collect to:
fulfill your requests or orders and process payments for our products
and services;
if you give us permission, communicate with you about products and
services of McDonald’s or our business partners that we believe may
interest you;
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communicate with you about and administer your participation in
contests, competitions, prize draws, sweepstakes, offers,
promotions or special events;
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send communications to you about your orders, purchases or
accounts with McDonald’s;
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send information to your contacts if you request us to do so;
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provide customer support, respond to, and communicate with you about
your requests, questions and comments;
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enable you to post on our blogs and interact with McDonald’s through
social media;
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personalize your experience on our Online Services and in-restaurant
technologies, such as providing you with content in which you may be
interested, and making navigation to our Sites and Mobile Apps
easier;
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perform data analytics, including consumer research, trend
analysis, and financial analysis;
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operate, evaluate and improve our business, including the
development of new products and services; determination of the
effectiveness of our sales, marketing and advertising efforts; and
analysis and improvement of our products, offers, promotions, and
Online Services and other technologies;
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protect against, identify and prevent fraud and other criminal
activity, claims and other liabilities; and
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comply with applicable law.
We use automated information for purposes such as to (i) personalize the
visitor experience in our restaurants or on our Online Services, (ii)
deliver content (including advertising) tailored to our users' interests
and the manner in which our users browse our Online Services or
in-restaurant technologies, and (iii) manage our business. We also use
this information to help diagnose technical and service problems;
administer our Online Services; identify users of our Online Services;
identify a device for fraud prevention purposes, to target advertising
or to personalize users’ experiences; and gather demographic information
about our users. We also use automated information to determine usage
patterns and how we may tailor our Online Services to better meet the
needs of our users.
We may use the information we obtain about you in other ways for which
we provide specific notice at the time of collection.
3. How We Share the Personal Information We Collect
McDonald’s does not sell or otherwise share personal information about
you, except as described in this Privacy Statement.
McDonald’s may share personal information within the McDonald’s Family.
The McDonald’s Family includes McDonald’s Corporation, its affiliates,
subsidiaries, suppliers, vendors, and franchisees. Members of the
McDonald’s Family that receive this information from McDonald’s are not
authorized to use or disclose the information except as provided in this
Privacy Statement.
McDonald’s may share personal information with vendors that provide
services to McDonald’s, such as fulfilling orders, providing data
processing and other information technology services, administering
promotions, contests, prize draws and sweepstakes, conducting research
and performing analytics, and personalizing individual McDonald’s
experiences. We do not authorize these vendors to use the personal
information or to disclose it for any purpose other than to perform
services on our behalf.
Circumstances may arise where, whether for strategic or other business
reasons, McDonald’s decides to sell or transfer all or a portion of our
business. We may transfer information we have collected and stored,
including personal information, to the party or parties involved in the
transaction as part of that transaction.
McDonald’s reserves the right to use or disclose personal information as
needed to satisfy any law, regulation or legal request, to protect the
integrity of our Online Services and in-restaurant technologies, to
bring or defend against legal claims, to protect the rights, interests,
safety and security of McDonald’s, McDonald’s employees or franchisees,
or members of the public, or in connection with the investigation of
fraud, illegal activity or violation of McDonald’s policy.
All credit/debit cards details and personally identifiable information will
NOT be stored, sold, shared, rented or leased to any third parties.
4. Children's Privacy Notice
McDonald’s understands the importance of privacy of users of our Online
Services. We are especially committed to protecting the privacy of
children who visit or use our Online Services. This Children's Privacy
Notice is designed to answer your questions regarding our practices with
respect to personal information we collect through our Online Services
from children under the age of [13].
5. What Personal Information Does McDonald’s Collect?
We offer many features on our Sites, like games and coloring books, which
do not require a child to provide any personal information. On occasion,
however, we may collect personal information, such as an email address
from children as part of an activity. For example:
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We may collect a child's email address to notify the child if he or
she has won or lost a contest, competition, prize draw or
sweepstakes. In that event, we will notify the child using the email
address the child supplies. We will not keep the email address or
use it for any other purpose.
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We may collect a child's email address in order to respond to a
request from the child on a one-time basis, such as to send the
child a screen saver. In this case we promptly delete the email
address from our system once we have responded, and we do not use
the address for any other purpose.
We will not collect other personal information from a child under the
age of [13], such as a [postal address] or telephone number, without the
consent of a parent or guardian. If parent or guardian consent is
required, we will collect the email address of the parent or guardian so
we can provide notice of our information practices and/or seek the
parent's or guardian's consent.
McDonald’s will not condition a child's participation in any online
activity on the child's disclosure of more personal information than is
reasonably necessary to participate in that activity.
1. How Does McDonald’s Use the Personal Information It Collects?
We use email addresses submitted by a child in order to respond to the
child's request or to notify the child if he or she has won or lost a
contest, competition, prize draw, or sweepstakes they entered. We use
the email address of a parent or guardian in order to provide the parent
notice of our information practices or to seek the parent's or
guardian's consent.
2. How Does McDonald’s Share Personal Information?
We may share a child's personal information with third parties to the
extent reasonably necessary to protect the security or integrity of our
Online Services, take precautions against liability, or respond to
judicial process or requests from other governmental authorities, or
when we believe disclosure is necessary or appropriate to prevent
physical harm or financial loss, or in connection with an investigation
of suspected or actual illegal activity.
We also may share personal information collected from children with
vendors that perform services for McDonald’s. These services may include
hosting our Sites, providing technical services to McDonald’s,
fulfilling requests or administering a contest, competition, prize draw,
or sweepstakes. We do not authorize such vendors to disclose the
personal information we share with the mother than as necessary to
perform the relevant service for McDonald’s.
3. Requests from Parents Regarding Our Children's Privacy
Practices.
Parents may review personal information we have collected from their
child that has not been deleted, and can request that the personal
information be deleted from our records if it has not been already.
Parents also may refuse to permit further collection or use of their
child's personal information, when the parent has previously provided
consent. To do so, please contact us at the address, telephone number or
email address provided below with your request.
4. Who Should I Contact with Questions about Children’s Privacy?
We urge parents to regularly monitor and supervise their children's
online activities. If you have any questions about our children’s
privacy practices, please contact us at:
Privacy at McDonald’s UAE
Emirates Fast Food Co. LLC, 3rd Floor, Faya Business Park, AL Majaz-2 ,
P.O Box 24119 , Sharjah, United Arab Emirate
Email us at crm@mcdonalds-uae.com
5. Your Choices
If you have opted-in to marketing communications, you can elect not to
receive marketing communications from McDonald’s by following the
opt-out instructions in the marketing communications we send
you; unsubscribing through the Subscriptions feature
on http://www.mcdonaldsarabia.com/uae/en/privacy.html or contacting us
at the address, telephone number or email address provided below. Please
note that if you opt out of receiving marketing communications from us,
we may still send communications to you concerning your transactions,
accounts with McDonald’s and any contests, competitions, prize draws, or
sweepstakes in which you have enrolled.
6. Access to and Correction and Deletion of Personal Information
If at any time you would like to access, correct, or delete personal
information we have collected from you, please contact us at the email
or postal address listed below. In certain circumstances, including when
required by applicable law, we will comply with your request. Please
note that we may be required by law to retain certain information.
Before McDonald’s is able to provide you with any information or correct
any inaccuracies, we may ask you to verify your identity and/or provide
other details to help us respond to your request.
7. Cookies and Similar Technologies
McDonald’s uses cookies and other similar technologies to collect
information for the purposes described in this Privacy Statement under
“How We Use the Information We Collect.”
Cookies
A "cookie" is a text file that websites send to a visitor's computer or
other Internet-connected device to uniquely identify the visitor's
browser or to store information or settings in the browser. Like most
websites, McDonald’s uses cookies for a variety of purposes in order to
improve your online experience. For example, we track the total number
of visitors to our Sites on an anonymous aggregate basis. We may also
employ cookies so that we remember you when you return to the Site, to
keep track of the items in your shopping cart if you purchase
merchandise online, to administer certain contests and sweepstakes and
to help customize your McDonald’s web experience. We may associate
personal information with a cookie file in those instances. Both we and
others (such as out advertising networks) may collect personal
information about our visitors’ online activities, overtime and across
third-party websites, when using our Online services.
Use the options in your web browser if you do not wish to receive a
cookie or if you wish to set your browser to notify you when you receive
a cookie. Click on the “Help” section of your browser to learn how to
change your cookie preferences. If you disable all cookies, you may not
be able to take advantage of all the features of this Site.
Other Technologies
We may use other technologies, including web beacons and JavaScript,
which sometimes work together with cookies and other means with our
Sites and Mobile Apps to uniquely identify your device. These other
technologies help enable features on our Sites and within our Mobile
Apps.
We may also use certain technologies to determine whether you have
opened an e-mail or clicked on a link contained in an e-mail.
Please note the following:
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We offer certain features that are available only through the use
of cookies and other similar technologies.
- We use both session and persistent cookies and other tracking
technologies. Tracking technologies (e.g., cookies) can either be
persistent (i.e., they remain on your computer until you delete
them) or session-based (i.e., they last only until you close your
browser). You are always free to decline tracking technologies if
your browser permits, although doing so may interfere with your use
of Online Services.
- We may encode and protect the tracking cookies and other
tracking technologies that McDonald’s sets, so that only we can
interpret the information stored in them.
- Where video is available on our Online Services, we may target and
track the videos you view. You consent to our tracking of your video
viewing through Online Services or third-party social media for up
to two years, or as permitted by applicable law, or until consent is
withdrawn.
8. Targeted Advertising
On our Online Services, we may collect information about your online
activities for use in providing you with advertising tailored to your
individual interests. This section of our Privacy Statement provides
details and explains how to exercise your choices.
You may see certain ads on other websites because we participate in
advertising networks. Ad networks allow us to target our messaging to
users through demographic, interest-based and contextual means. These
networks track your online activities over time by collecting
information through automated means, including through the use of
cookies, web server logs, web beacons and other technologies. The
networks use this information to show you advertisements that may be
tailored to your individual interests. The information our ad networks
may collect includes information about your visits to websites that
participate in the relevant advertising networks, such as the pages or
advertisements you view and the actions you take on the websites. This
data collection takes place both on our Online Services and on
third-party websites that participate in the ad networks. This process
also helps us evaluate our marketing efforts. You can opt out of
delivery of targeted advertising to you by multiple companies by
visiting:
Please note that even if you opt out, you will continue to receive
advertisements, but they will not be tailored to your specific
interests.
9. Links to Other Websites and Social Media
Our Online Services may offer links to third-party websites that are not
operated by McDonald’s . If you visit one of these linked websites, you
should review the website’s privacy policy, terms and conditions, and
other policies. We are not responsible for the policies and practices of
third-parties. Any information you submit to those third-parties is
subject to their privacy policy, terms and conditions, and other
policies.
10. Information Security
McDonald’s is committed to taking appropriate measures designed to keep
personal information secure. We have in place technical, administrative,
and physical procedures designed to protect personal information from
accidental, unlawful or unauthorized loss, access, disclosure, use,
alteration, or destruction. While we take efforts to safeguard our
informationsystems, no website, mobile application, computer system, or
transmission of data over the Internet or any other public network can
be guaranteed to be 100% secure.
11. Retention of Personal Information
We retain personal information for the period of time necessary to
fulfill the purposes outlined in this Privacy Statement and per
McDonald’s records retention policies unless a longer retention period
is required or permitted by law.
12. International Data Transfers
McDonald’s is a franchisee in the McDonald’s Family, a global
organization with business processes, management structures and
technical systems that cross borders. As such, we may share information
about you within the McDonald’s Family and transfer it to countries in
the world where the McDonald’s Family carries on business in connection
with the uses identified above and in accordance with this Privacy
Statement. These countries may not have the same level of legal data
protection as the country in which you initially provided the
information.
13. Changes to our Privacy Statement
We may change this Privacy Statement from time to time. If we change the
Privacy Statement, we will post the revised version here and change the
“Effective Date” listed at the top of this Statement. We encourage you
to check here periodically for the most up-to-date version of our
Statement.
14. Party Names
Throughout this Statement, “McDonald’s” collectively refers to the
following McDonald’s GCC Co-op Partners as applicable to your location:
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Emirates Fast Food Company LLC. (McDonald’s UAE) (UAE);
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Riyadh International Catering Corporation (Riyadh, KSA);
- REZA Food Services Company Limited (Jeddah, KSA);
- McDonald's Bahrain, Fakhro Restaurants Co. WLL (Bahrain);
- Maousherji Catering Company (Kuwait);
- Al Daud Restaurants - McDonald's Oman (Oman); and
- AlMana Restaurant and Food Company (Qatar).
15. How to Contact Us
Privacy at McDonald’s UAE
Emirates Fast Food Co. LLC, 3rd Floor, Faya Business Park, AL Majaz-2 ,
P.O Box 24119
Sharjah, United Arab Emirates
Email us at crm@mcdonalds-uae.com
